iDwear Branding

iDwear is a uniform apparel company born in 2014, and we built the brand from the ground up. The logo mark is reminiscent of an ID tag, which speaks to the idea of identity, and the contrasting color of the dot on the “i” reinforces this concept. The metaphor that one can remain an individual even when wearing a uniform begins here and steers the entire brand’s messaging. The tagline spells it out – this example also introduces the hand-rendered element of the brand.