This Microsoft event needed widescreen impact for its on-stage presentation, so the 16 x 9 format was leveraged to create an engaging theater atmosphere. We used the brand’s core blue and lighting with movement to convey technical expertise and cutting edge innovation.
As part of an extensive brand refresh, we expanded the LuxYachts website with new content (check out those beautiful charter itineraries – you’ll want to travel immediately!), new functionality, and a mobile-first design approach, enabling the company to better reach both owners and crew on the go.
See the full website here: Luxury Yacht Group
A brand’s web presence often makes the first impression, so for the iDwear store launch, we needed to emphasize the most important aspect of the company right out the gate: out custom designed line of uniform apparel. Phase 1 of this site acted as an online brochure, taking the shopper through the core apparel line while introducing the brand itself. The site’s grid-based design follows the clean lines of the logo, while the brand’s emphasis on the individual wearer is represented with context specific illustrations and custom typography.
Taking yacht sales to the next level, we pulled out all the stops in marketing this $65 million, 196 foot beauty. The 36 page brochure had portholes diecut into the front cover and spot varnish throughout, as well as tone-on-tone textures throughout that reflected the boat’s subtle use of textiles. The magazine ad style and website design followed the visual mood created by the sales brochure, creating a lush, rich brand for the boat — and this package got results: sale accomplished!
This was a fun continuing ed course called Coding for Designers which taught basic HTML, CSS, and Javascript for the non-code-oriented designer. I made up a company and did a quick brand design for the project, learning how far code can go to accomplish the design vision, and how to design to make the coding easy.
Functioning home page can be viewed here: The Lemonade Plan