Flourish Branding

Flourish Branding

Flourish Nutrition Branding

I’m so proud to have been able to support the evolution of a very dear and talented friend of mine, who has taken the next step in her life by studying and training to be a nutritionist. She now helps people with depression and mood challenges by teaching them how to eat for their body’s needs, so “Flourish” is a perfect word to inspire people to invest in their own growth and healing. We used “growth” as the foundation for her logo concept, and used a bright, fresh color palette to support the feeling of flowing movement created in the logotype. THIS is one of those rare occasions where working trade is absolutely worth it – a win/win all around!

Luxury Yacht Group web

Luxury Yacht Group web

LuxYachts website

As part of an extensive brand refresh, we expanded the LuxYachts website with new content (check out those beautiful charter itineraries – you’ll want to travel immediately!), new functionality, and a mobile-first design approach, enabling the company to better reach both owners and crew on the go.

See the full website here:  Luxury Yacht Group

iDwear web

iDwear web

iDwear Web

A brand’s web presence often makes the first impression, so for the iDwear store launch, we needed to emphasize the most important aspect of the company right out the gate: out custom designed line of uniform apparel. Phase 1 of this site acted as an online brochure, taking the shopper through the core apparel line while introducing the brand itself. The site’s grid-based design follows the clean lines of the logo, while the brand’s emphasis on the individual wearer is represented with context specific illustrations and custom typography.

Solemates

Solemates

Solemates Yacht Sales Materials

Taking yacht sales to the next level, we pulled out all the stops in marketing this $65 million, 196 foot beauty. The 36 page brochure had portholes diecut into the front cover and spot varnish throughout, as well as tone-on-tone textures throughout that reflected the boat’s subtle use of textiles. The magazine ad style and website design followed the visual mood created by the sales brochure, creating a lush, rich brand for the boat — and this package got results: sale accomplished!

Vectra Marine

Vectra Marine

Vectra Marine

As a child of Vectra Holdings, the Vectra Marine Supply logo was designed to reference its parent for brand recognition, while standing alone as a separate entity. We used the contrast of a clean linear mark with a traditional typeface to give the logo energy, which is accentuated by the slight tip to the mark. The mark represents a forward-reaching company with a foundation in classic maritime history.