Branding | Polly Macomber Design

Flourish Branding

by admin | Jul 2, 2017

Flourish Nutrition Branding

I’m so proud to have been able to support the evolution of a very dear and talented friend of mine, who has taken the next step in her life by studying and training to be a nutritionist. She now helps people with depression and mood challenges by teaching them how to eat for their body’s needs, so “Flourish” is a perfect word to inspire people to invest in their own growth and healing. We used “growth” as the foundation for her logo concept, and used a bright, fresh color palette to support the feeling of flowing movement created in the logotype. THIS is one of those rare occasions where working trade is absolutely worth it – a win/win all around!

Luxury Yacht Group web

by admin | Dec 18, 2016

LuxYachts website

As part of an extensive brand refresh, we expanded the LuxYachts website with new content (check out those beautiful charter itineraries – you’ll want to travel immediately!), new functionality, and a mobile-first design approach, enabling the company to better reach both owners and crew on the go.

See the full website here: Luxury Yacht Group

iDwear web

by admin | Dec 16, 2016

iDwear Web

A brand’s web presence often makes the first impression, so for the iDwear store launch, we needed to emphasize the most important aspect of the company right out the gate: out custom designed line of uniform apparel. Phase 1 of this site acted as an online brochure, taking the shopper through the core apparel line while introducing the brand itself. The site’s grid-based design follows the clean lines of the logo, while the brand’s emphasis on the individual wearer is represented with context specific illustrations and custom typography.

Solemates

by admin | Dec 15, 2016

Solemates Yacht Sales Materials

Taking yacht sales to the next level, we pulled out all the stops in marketing this $65 million, 196 foot beauty. The 36 page brochure had portholes diecut into the front cover and spot varnish throughout, as well as tone-on-tone textures throughout that reflected the boat’s subtle use of textiles. The magazine ad style and website design followed the visual mood created by the sales brochure, creating a lush, rich brand for the boat — and this package got results: sale accomplished!

Vectra Marine

by admin | Dec 15, 2016

Vectra Marine

As a child of Vectra Holdings, the Vectra Marine Supply logo was designed to reference its parent for brand recognition, while standing alone as a separate entity. We used the contrast of a clean linear mark with a traditional typeface to give the logo energy, which is accentuated by the slight tip to the mark. The mark represents a forward-reaching company with a foundation in classic maritime history.