Odyssey Yacht Branding

When a superyacht takes the time to have a unique logo created, it’s a chance to put the mark on a lot of different objects. We started the project by giving several design options for the logo and honed it down to a final full logo and logo bug. We then had it applied to their crew uniforms using embroidery, screenprinting, and heat transfer.

The client loved their mark, as well as the custom artwork, remarking that they were proud to be both easily identifiable and unusual in the relatively small niche of yachting — no Times Roman for this boat!