Student project, SCAD. Task: choose an existing brand and give it new life. Have you ever really looked at the Lowe’s logo? Could you describe it? I’d bet not (sorry, Lowe’s, but s’truth). Why not modernize and give Home Depot a run for their money? The new brand mark is simple and elegant, but still playful. Your house is your castle, right? At this Lowe’s, you’d get the royal treatment, but leave with a jester’s smile.