iDwear Web

A brand’s web presence often makes the first impression, so for the iDwear store launch, we needed to emphasize the most important aspect of the company right out the gate: out custom designed line of uniform apparel. Phase 1 of this site acted as an online brochure, taking the shopper through the core apparel line while introducing the brand itself. The site’s grid-based design follows the clean lines of the logo, while the brand’s emphasis on the individual wearer is represented with context specific illustrations and custom typography.