Hitachi Magazine & Direct Mail

Student project, SCAD. Task: reposition the Hitachi power tool line to be more attractive to the do-it-yourself-er. The company was already leveraging the high-tech industrial design with outstanding beauty shots, which they were happy to supply for student use. Deliverables included a magazine ad and self-mailing postcard coupon.

Ad copy: Power corrupts. Absolute power astounds. Fine tuned for aggressive precision. Engineered to fit like a glove. Able to leap tall buildings in a single bound. Well, almost.