Student project, SCAD. This logo was actually a by-product, an unexpected brainchild that arrived following a research trip taken to get fodder for a copy writing project. We needed to write an ad for an equestrian-focused living community, and after an inspiring trip to the stables, this logo became the cherry on top of this writing project. The ad was the catalyst for an experimental brand. Business papers followed, and the ad set a welcoming tone for both the home buyer and the visitor at these equestrian facilities.